why people and culture matter for startups
Defining your culture and talent strategy early on is just as important as your go-to-market strategy and can benefit startups in four ways:
Attracts top talent
People want to join companies who have a strong culture, values, vision and roadmap to get there.
Retains talent
Healthy, positive cultures and defined people practices help keep employees engaged in their work, and engagement has been shown to reduce turnover by up to 65 percent.
Improves decision making and performance
With a team aligned on a common set of behaviors and objectives that matter most, you’ll speed decision making and enable everyone to become more effective and efficient in their work.
Differentiates your organization
Your culture is as unique as your organization. It is a powerful tool that helps you communicate the reason your company exists and can fuel performance, engagement, brand awareness and more.
